Google Chrome provides quite a high level of control over cookies. This can be useful if the user knows there are certain sites that they don’t want to track them, or if they choose to block all cookies but choose to allow it for certain trusted sites. Many browsers provide users with the option to block or allow cookies from specific sites. Block or Allow Cookies from Specific Sites Nonetheless, most browsers still include this setting. It is up to the individual website to choose to respect the request, and many reports say most prominent sites do not. Send a Do Not Track SignalĪ do not track signal is when a browser requests the website the user is accessing to not track their activities. This includes hiding system information that websites can see and preventing the scripts used for fingerprinting from running. The Electronic Frontier Foundation says that if a browser is picked at random, it will share a fingerprint with only one in 286,777 other browsers.īrowsers are beginning to take steps to stop this practice. However, when combined they create a profile that is incredibly detailed. Individually these metrics don’t give away much. This is made up of information including the browser they use, the time zone they are in, the device they use, and their device’s operating system. Websites can also do so using fingerprinting.Įveryone who goes online has a distinct digital fingerprint. Block FingerprintingĬookies aren’t the only way websites track users online. Examples include Firefox’s Enhanced Tracking Protection that only blocks third-party cookies that the browser identifies as tracking cookies, and Safari’s Intelligent Tracking Protection that prevents cookies from being used in a third-party context. The concerns with blocking all cookies or blocking third-party cookies has led browser developers to come up with more sophisticated solutions. Additionally, AdTech companies are finding new ways to utilize first-party cookies for tracking, which means blocking third-party cookies may not always be enough to keep your browsing to yourself. These are the cookies often used by advertising technologies to track you as you navigate across websites in order to show you target ads.īlocking third-party cookies could help protect your privacy, however, it could still cause issues with some websites that use third-party cookies to provide services. In order to get around the issues of blocking all cookies, many browsers provide users with the option to block only third-party cookies. For most users, blocking all cookies is not a practical solution to protect their privacy. Other sites use cookies to allow users to remain logged in. For example, eCommerce sites use first-party cookies to track products the user has placed in their shopping cart as they navigate to different pages on the site. This is because websites use cookies for many different purposes. While this is good from a privacy standpoint, blocking all cookies means some websites won’t perform as well as they should. 01Common Cookie Settings Block All CookiesĪll the browsers on our list provide a setting that allows users to prevent websites from dropping cookies.
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